Almost 20 years ago, WhiteRock’s journey began with a singular focus: to support and empower local private practice owners. From the outset, our commitment to private practicing dentist owners has been unwavering. We understand the unique challenges you face, and our mission is to level the playing field against the big corporate contracts that often disadvantage independent practitioners.
Our investment in technology started early and remains a cornerstone of our promise to you. We know that dentistry is deeply personal, and that’s why we prioritize exceptional customer service. While we’re serious about our commitment to deliver cutting-edge lab technology, we’re even more dedicated to maintaining the warmth and personal touch of a local lab.
Having witnessed the empty promises of cheap, offshore outsourcing crumble, we made a conscious decision to produce exclusively domestically. This ensures that when you need to discuss a challenging case or implement a complex new piece of digital workflow, we’re here for you, offering the reliability and quality you deserve.
Our team of highly experienced and trained technicians has a special affinity for cosmetic cases. They’ve handled thousands of real cases, far beyond the realm of merely touching up AI-generated models. This wealth of hands-on experience allows us to provide unparalleled precision and artistry.
We invite you to see if we’re the right fit for your practice, and let us earn your business. To demonstrate our confidence in the quality of our work, we’ll even give you your first crown free just for creating an account. Experience firsthand the excellence we bring to every case. Join us, and let’s achieve remarkable results together.